Sympathy cards can alleviate the pain of losing a pet. It’s a simple and thoughtful way to convey your support in your client’s time of need. These cards also help your veterinary clinic build loyalty. This is why it’s crucial to do it right; while the message in the veterinary sympathy cards you send bring comfort, the act allows your clinic to stay ahead of the competition.
So when planning to give them out, avoid these mistakes with your sympathy cards:
Sending a Generic Card
A generic sympathy card doesn’t have the same impact as a customized card. It is ideal to include the pet’s name because it shows that you go out of your way to recall every patient that comes in. When you take the time to use the pet’s name, it shows that you care deeply and are passionate about the work you do.
Not Using a Photo
The act of giving sympathy cards can help keep the pet’s memory alive. Using a random picture of a different animal would diminish this gesture. You can use the pet’s photo on file or, if you’re in your client’s network of friends on social media, you could use online photos. Most pet owners post images of their pets; they may even compile an online album, which can help with the grief.
Using the Same Message Repeatedly
The worst thing you could do is to use a generic message for every sympathy card you send. There’s nothing wrong with copy-pasting beautiful quotes or one-liners, but make sure to also write a personalized note. Mention a fond memory of the deceased pet. It could help the owner heal better or cope with the loss.
The loss of a pet can have a profound effect on your clients, especially when the animal has played a significant part in his or her life. The impact is even greater with seniors and children. As such, it’s important to help them deal with the grief. With the right condolence cards, you express not only your sympathy but also convey your veterinary clinic’s readiness to offer emotional support.